What to Expect on Your CashForStores Evaluation Call

The Short Version

Your CashForStores evaluation call is a free, 45-minute Zoom call where we open your Seller Central account together and go through what shapes its value, so you know what to expect before you say yes. You leave with a cash number, usually on the call itself and sometimes within 24 hours, and no obligation to accept it.

Before the Call

Once you book, you'll be sharing your screen so we can go through the account together. Send us the basics beforehand if you can: how old the account is, its category approvals, its sales history, its metrics and any brand assets like a USPTO trademark. That's what we go through together once we're in the account.

We buy from the original owner, with the account in good standing (no current suspension, deactivation or unresolved appeal) and live more than two years.

We don't need a login, a password, bank details or tax documents before the call, and nothing you share goes beyond the team valuing the account.

The Call, Phase by Phase

Here's how the call runs, in the order it happens:

What happens on your evaluation call. Intro - Who you're talking to, why you're selling and what the account is. No login needed yet.; Account review - We open Seller Central together and go through what shapes the number.; The offer - A number on the call, or within 24 hours. We tell you what we can offer and why.

What We Look At

What decides the number is the account's age, its sales history, its health, the categories it's approved to sell in, and whether it has Brand Registry. One more thing comes up on the call because it shapes the handover, not the price: what's left in reserve or sitting in FBA.

What we look at	What it means	What it affects
Age	How old the account is.	Price
History and sales	Past suspensions or warnings, and sales history over the account's life.	Price
Account health	Current standing and compliance record.	Price
Approvals	Restricted brands, gated categories, Brand Registry, Hazmat, Renewed and other approvals already on the account.	Price
Funds and inventory	Anything still held in reserve or sitting in FBA.	Handover

Two accounts of the same age can be worth very different amounts once you weigh in the sales history, health, approvals and Brand Registry too, which is why we don't publish prices. How we price an account, factor by factor goes deeper on this.

After You Accept

If the number works for you, here's what happens next.

Escrow.com is licensed by the California Department of Financial Protection and Innovation, and we cover the escrow fee whichever payout you pick.

Payout method	How long
US wire	About 1 business day
Free electronic transfer	About 3 business days
International wire	3 to 5 business days

From accepting the offer to the transfer call is 10 to 14 business days as the standard. About half of transfers also draw an extra verification request from Amazon after the handover call, and for those the realistic full process runs 30 to 60 days. That verification happens after you've already been paid: Escrow.com releases the money at the handover call itself, before Amazon's check even starts.

Ready to Book Your Evaluation Call

Book a free evaluation. If you're not sure selling is even on the table yet, start with whether you can sell your Amazon seller account at all. If you're looking to buy an account instead of sell one, that's a different call: Seller Accounts handles buyers.

FAQ

Do I have to accept the offer on the call?

No. An offer from us is an offer, not a commitment: you can accept it, counter it, or take it away and think it over. There's no expiry pressure attached to it, and turning it down doesn't cost you anything.

Do I have to hand over my login before we agree?

No, never before a contract is signed, and not until the purchase price is sitting in Escrow.com. We ask you to share your screen on the call so we can look at the account together, but we don't take your login or password until after the Asset Purchase Agreement is signed and escrow is funded.

What happens to my inventory?

We're buying the account, not the inventory. You keep everything in FBA or on hand, and you clear what you can off the account before the transfer, at your own cost. Roughly 100 units or fewer left over generally doesn't hold things up.

Is the Asset Purchase Agreement a real, binding contract?

Yes. It's the Asset Purchase Agreement. It sets out what's being sold, the price and how it's paid, and your confirmation that you're the rightful owner with full authority to sell.

Can I sell a suspended account?

Not while it's suspended. We buy accounts in good standing, with no current suspension, deactivation or unresolved appeal. If yours can be fixed, we postpone the purchase: you run the appeal, and once Amazon reinstates it, you come back to us. The accounts we don't buy at all are ones suspended for fraud, counterfeit or a related-account ban. Can you sell a suspended Amazon seller account? covers this in full.

What if my account is dormant?

A dormant account is not worthless. Dormant accounts do lose value the longer they sit, but what's already on the account still counts: the approved categories, the history, the Brand Registry access. Book the call and we'll tell you what yours is worth today.